Intriguing news from giant online seller Amazon, who are planning to sue 1,100 “fake” reviewers in a bid to claim damages for their “manipulation and deception” of customers.
While I am all for paid-for feedback being clamped down on, I am more stunned that a few fictitious paragraphs of praise can have such a wide-reaching effect. In an undercover investigation by the Sunday Times, a book was propelled into the Amazon bestseller lists via £56 worth of bought-in approbation.
Are we all such sheep and where on earth were the trolls when we needed them? Reviews can be interesting – particularly when by journalists or “experts” we respect – but surely we need to remember that now everyone’s a critic it is best to take all views, both favourable and otherwise, with a pinch of salt and a mind on possible agendas.
If 453 members of Trip Advisor say the Hotel De-Spotless had cockroaches and faced an open sewer, it is probably prudent to stay elsewhere, but my heart goes out to the small family-run bistro that gets slated by a rival establishment or some resentful ignoramus whose wife’s just left him, and sees its bookings plummet as a result.
Yes, anybody with a product to sell, a song to sing or a book to write, is well advised to develop a skin of rhino thickness as part of the territory but as a buying public should we not remove the power of those warped or nasty enough to attempt manipulation by vowing to “Take As We Find”?
I rarely heed either extravagant praise or bitter criticism unless it comes in shedloads, but know to my cost how powerful even a small amount of toxic opinion can be.
I once had six negative reviews in as many days – all clearly written by the same person and all declaring I had been reviewing myself. A strange accusation (and one which Amazon took down as defamatory), as I have my fair share of detractors as well as fans. Particularly across the pond on amazon.com where they don’t hold back on the forthright appraisals. A habit, when it’s honest, that I rather applaud.
Yes, I winced at “this is the worst book I have ever read” (although there is a certain cache in topping any sort of list) but I remain cheered by the kind reader who praised my novel One Glass Is Never Enough (set in Thanet) for being “well written” with characters that were “engaging”, and summarising her response with the glowing and unbeatable accolade that my tale was “exactly the type of mindless fluff I like…”
I’m sorry to smirk further, but it is quite entertaining, is it not. We all suspected the shiny new Kipper council might not be quite the answer the short-sighted voters who elected them might have been hoping for – not least because only a handful of them had any sort of experience of local government – but even I expected Chris Wells to keep control a little longer.
Yet a mere five months after the slightly chilling raised armed cheering and flag-waving that heralded the Ukip crew taking office, we once again have a hung council in Thanet, thanks to the five defectors who have set up the Democratic Independent Group, DIG (a hole maybe?). In my idealistic, happy-clappy over-simplistic way I now have a small dream whereby DIG makes friends with the 18 Conservatives, four Labour members and the lone Independent, to form what is basically an alliance (however informal) to keep the Kippers proper at bay (they can get Manston up and running again with my blessing but I don’t trust them let loose on much else).
I was all for the Want Action Not Kippers agreement, but I was vetoed. Not in a family newspaper, said the lovely Ed sternly. So I had to think again. “Want Inspiration Not Kippers” perhaps?
Read the original at: http://www.thanetgazette.co.uk/Plain-Jane-power-reviewers/story-28034113-detail/story.html
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